Wingate Hughes’ Simple Ingredients Make Design Taste Good campaign wins a 2017 Gold MarCom international creative award for integrated marketing in the strategic communications/marketing category. The firm snags the award among 6,500 entries throughout the United States, Canada, and 17 other countries. Learn how this architecture firm stands out among global marketing agencies …
Simple Ingredients Campaign
Wingate Hughes process-focused design approach, comprised of only the essential components, yield success so good you can taste it. The Simple Ingredients campaign marinates this principle within all of the firm’s marketing efforts. Thematic elements include literal experiential gifts of raw, gourmet steaks and beer to breakthrough printed pieces describing how the simple, yet sophisticated, whiskey distillation process is akin to our method of designing world class design. The Simple Ingredients campaign invites all to breakthrough with Wingate Hughes. Find out how we execute mouth-watering, award-winning marketing …
Website refresh | wingatehughes.com
-Website-wide updated text to reflect Simple Ingredients
-As part of the campaign, those who practice a simple ingredients philosophy in life, work, or play are highlighted on Wingate Hughes’ blog. Check out the Simple Ingredients blogs.
Simple Ingredients Steak Gift
-To thank our biggest supporters in tandem with the campaign, 224 raw, gourmet ribeye steaks from Soapstone Market were delivered to real estate brokers all over the Washington, DC area from June 14 to August 2. Nothing is simpler than a steak and a couple of beers for dinner.
*1 fresh, vacuum sealed ribeye steak wrapped in butcher paper, tagged with a custom Simple Ingredients tag with raw yarn and marked with additional firm and Soapstone Market butcher shop stickers sitting in a bed of kraft crinkle paper
*2 Miller High Life Beers
*A Simple Ingredients Recipe Card
*Ice packs to keep the package fresh
-Package enclosed in a black, 10×10.5 box branded with firm logo, tagged with perishable sticker, and sealed with custom rock star calligraphy name tag
-The marketing department personally delivered the gift
-Branded emails were sent pre- and post-steak deliveries to ensure the packages were received and refrigerated
-Explore the full steak delivery from butcher shop to recipient feedback!
-Family dinners were thrown throughout the summer to celebrate the relationships we’ve grown with our “work families” at Cushman & Wakefield, CBRE, MGA, and Avison Young. Dinners were simple and Simple Ingredients themed invites were sent.
*Held at 1110 Vermont and 80 M amenity spaces our firm designed
*We had catered, family dinners
*Drinks were served with our Simple Ingredients koozies
*We had a mentalist perform and read our minds for entertainment
*A good time was had by all! Check out the recap and all the party photos here.
-Simple Ingredients Record Album: Album tells firm’s story and the story of Simple Ingredients visually with minimal text
-Simple Ingredients Record Gatefold and Inserts: The gatefold tells the whole Simple Ingredients story in four detailed brochure panels. The gatefold holds the firm’s project inserts.
The Marcom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Marcom is one of the oldest, largest and most-respected creative competitions in the world. Marcom winners range from huge international creative agencies and Fortune 500 companies to individual creative professionals.
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