Beekeeper Group, located in the bustling Metro Center area of Washington, D.C., is a communications, advocacy, and stakeholder strategy firm that uses a hive-centric model to help organizations recruit and engage audiences. Wingate Hughes Architects embraces Beekeeper Group’s brand in the 5,309 SF office design and uses shapes, materials and finishes to evoke their hive mentality. Beekeeper Group’s cool office is Buzzfeed worthy. Even the aerial floor plan resembles a hive.
Hexagonal patterns are present in the office’s art, light fixtures — like the reception’s beekeeper hat styled ones, tile, ceiling panels, and meeting rooms. Wood planks from a local barn in Virginia wrap the walls and honey comb meeting spaces. Natural wood is also the primary material for conference tables, desks, and lounge and pantry furniture. The pantry’s hexagonal back splash hints to the concept, and the pantry’s bar pays homage to beekeeper bee boxes. Unfinished coated cement floors are marked with swirled lines, and the texture conveys a sticky honeycomb look.
Beekeeper Group’s semi-private meeting rooms boarder opposing sides of the reception area. They embrace the hive motif with hexagon construct and bard wood walls. The material doubles as sound proofing and protects any noise from exiting the meeting space. Additionally, the thoroughfare paths carve into the office hive, creating ample “bee space” to work and socialize.
The challenge with Beekeeper Group was to use but balance the beehive metaphor. The office concept is obvious from Beekeeper Group’s entryway and is consistent throughout the office. However, the hive never overwhelms and the concept floats within a neutral palatte. Color subtlety ties the space together, while limited pops of honey gold surface in furniture.
Beekeeper Group’s charismatic, talented people “bring bees to the hive” for their clients. We gave Beekeeper Group a home.